Online Beyond Beauty Store Doubles Revenue with Google Ads

6800$Spend Amount

30400$ Increased Revenue

106% Increased Revenue

6800$Spend Amount

30400$ Increased Revenue

106% Increased Revenue

BUSINESS OVERVIEW

Brand Introduction

This woman's nail polish brand sits in the USA and focuses on offering an option of affordable, quality products that satisfy your needs. We are aware that it can be difficult to find products of excellent quality at reasonable prices. Because of this we have made it our goal to provide our clients with the greatest selection of high-quality products at the most affordable prices.

They are looking to scale the business & increase its sales as well as brand value. Their major goal is to get 5x ROAS with double the revenue on ad spend.

MAJOR BUSINESS CHALLENGES

Issues Identified by Our Team at Project Inception

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1. Highly Competitive Market
The nail polish market is saturated with many established brands and new entrants, making it challenging to stand out. Brands like OPI, Essie, and Sally Hansen dominate, requiring new brands to find unique selling propositions.
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2. Target Audience Engagement
Reaching and engaging the right audience can be difficult. The brand needs to identify and appeal to various segments, such as fashion-forward individuals, eco-conscious consumers, or those looking for long-lasting formulas.
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3. Brand Differentiation
It’s crucial to differentiate the brand in terms of quality, colour variety, sustainability, or innovative formulas. Clear and consistent messaging is essential to convey what sets the brand apart.
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4. Maintaining a Consistent Online Presence
Consistently creating and sharing engaging content across social media platforms, blogs, and other digital channels requires time and resources.
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5. Influencer Collaboration
Partnering with the right influencers can be challenging. It’s important to find influencers who align with the brand's values and have a genuine following that trusts their recommendations.
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6. SEO and Online Visibility
Competing for visibility on search engines is tough. Effective SEO strategies are needed to ensure the brand appears in searches related to nail polish and related beauty products.

ACTIONS TAKEN BY OUR TEAM

Strategies & implementations by team boost star experts

ACTION 1

Build a Specialty Product Offer

Highlight sustainability, innovative formulas, or exclusive color options to stand out. Stand out in the market by showcasing what makes your brand unique, like eco-friendly practices or innovative formulas.

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ACTION 2

Target Audience Classification

Identify and focus on various customer areas, such as eco-conscious buyers, fashion enthusiasts, or those seeking long-lasting formulas. Make sure that your advertising approach appeals to each population size meaningfully.

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ACTION 3

SEO Optimization

Our team Implements effective SEO strategies to boost Beyond Beauty online visibility. Focus on optimizing our client website and content for relevant keywords related to nail polish and beauty products to improve search engine rankings and attract organic traffic.

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ACTION 4

Consistent Content Creation

Our Team regularly produce and shares high-quality, engaging content across social media platforms. Utilize user-generated content, tutorials, and visually appealing images to maintain interest and foster a strong online presence.

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ACTION 5

Strategic Influencer Collaborations

Carefully select influencers who align with our Client brand values and have a genuine, engaged following. Working with the right influencers can help you promote client messages and gain the confidence of new customers.

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RESULTS

Highlighting the Significant Impact on Online Business with BOOST STAR Experts Help Within 6 Months

6800$

Spend Amount

30400$

Generated Revenue

106%

Increased Revenue

BEFORE AFTER

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Discover how an online women nail polish store doubled its revenue from $12.3k to $25.4k in just 4 months Learn the strategies and tactics for remarkable growth

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CLIENT REVIEW

FEEDBACK BY Jessica Nuygen | Founder at Beyond Beauty Page

Jessica Nuygen | Founder at Beyond Beauty Page

⭐⭐⭐⭐⭐

Highly recommend!!! Thank you for all your work.

It’s friendly, answer all my questions, and improve my website much better. What ever I need help they always to help and resolve the issue.

Get Inspired ➤ ➤

RESULTS IN DETAIL

The Solution was implemented & helped to grow the store to achieve the following results within 6 months:

Increased Sales: We have generated over $20.7k in revenue, which was just 10.4k as compared to the past 3 months.

High ROAS: We have achieved 3.7x Return On Ad Spend, that is higher than as compared to the past 6 months. Earlier the account was 2.5x.

Improved Brand Awareness : By targeting lots of new customers, we developed a good brand value of the brand in the market & organic search volume also got increased due to our plan of actions.

Lower CPA : We have lowered the CPA by working 6 months on this store, by increasing the sales we automatically lower the CPA in the campaign.

CONCLUSION

The Cosmetics Industry is highly competitive, & success requires a strategic approach. We created the well plan by focusing brand awareness, Targeting Audience, and Conversion rate optimization we were able to achieve our goal. Our objective was to get sales with 3.7x ROAS & we got that return on investment. This store tells by targeting the right audience with perfect strategy we can achieve our goals through digital marketing.